Economic Development Strategy & Destination Management Plan

Council’s Economic Development Strategy and Destination

Management Plan on public exhibition

Towong Shire Council has developed a draft Economic Development Strategy 2021-25 and Destination Management Plan 2021-2025 which are now on public exhibition for community feedback.

The Economic Development Strategy will provide strategic direction for future business development, investment attraction and sustainable growth in the Shire.

The Destination Management Plan will guide the development and growth of the visitor economy, supporting a prosperous local tourism industry.

The documents were developed in consultation with the community through face-to-face workshops, as well as an online and hard copy survey. There was robust discussion and some great ideas put forward by the community, including ways to capitalise on the natural assets of Towong, and how to attract and retain young families in the area.

Mayor Cr Andrew Whitehead encouraged all Towong Shire residents to share their views on the draft strategy and plan.

“These documents are an important step towards growing the Shire’s economy. They will provide us with an actionable plan to grow our business and tourism economies.”

“My fellow Councillors and I invite you to take a look at the draft documents and provide your feedback,” he said.

The documents are available to view on Council’s website at towong.vic.gov.au, or you can request a copy by contacting Council’s Customer Service Team on 1300 365 222 or info@towong.vic.gov.au.

How to make a submission

Submissions must be received in writing addressed to the Chief Executive Officer by emailing info@towong.vic.gov.au or mailing to PO Box 55, Tallangatta VIC 3700.

Submissions close at 5 pm Friday 31 December 2021.

All submissions will be formally considered by the Council and the plan will be put forward for adoption at the February 2022 Council Meeting.