Towong Shire

Water Nudge

Water Nudge

Helping residents make smarter drink choices this pool season will be the aim of a new initiative between Towong Shire Council and Sport North East.

Targeting swimmers at the Tallangatta and Corryong pools, ’Water Nudge’ will analyse sales data from the kiosk in the lead-up to Christmas with a view to understanding the drinking habits of pool users.

Data could lead to changes in the way drinks are sold at the pools in the New Year, with potential changes to kiosk displays at point of sale, or new deals that incentivise water purchases.

The project comes after the 2014 State Government Population Health Survey revealed that 12.8% of Towong residents consume soft drink daily compared to 11.2% of the Victorian population.

A 2013 State Government report also found that 56.7% of Towong Shire residents are considered overweight or obese.

Towong Shire Council Mayor Cr David Wortmann said Water Nudge was a proactive step towards encouraging health and wellbeing in the community.

“Water Nudge is about educating people around the consequences of choosing soft drink over water and what it can do to your health over the long term,” he said.

“While we don’t want to limit people’s choices, we’re encouraging them to be more mindful about the impacts of calorie dense and high-sugar drinks on their health.”

“What we really want people to do is prioritise water and really start considering soft drink as an occasional treat rather than an everyday option.”

Water Nudge will operate throughout the Towong Shire pool season, which operates from 26 November 2016 until March 2017.

Last updated: 28 November 2016