Marketing your business

Strategic marketing is an important part of growing your business. It's important to have a well-thought out plan for how you'll reach your market, build awareness and ultimately drive sales.

Developing a marketing plan

One of the most important yet often overlooked areas for a small business owner is the development of a marketing plan.

An effective marketing plan should include:

• background analysis
• business and marketing objectives
• marketing strategy and marketing mix
• action plan and budget
• organisational implications
• evaluation and monitoring plan
• summary of your plan and supporting documentation.

To help get you started, Business Victoria offer a great marketing plan template.

Advertising your business

Some of the most common ways to advertise your business include:

• an e-commerce website
• social media profiles, e.g. Facebook, Instagram
• writing media releases to distribute to local media
• placing an ad in the local paper
• flyers in local shops or targeted letterbox drops.
• listing your business on the Australian Tourism Data Warehouse

Visit the Business Victoria website to find out more about advertising your business.