Towong Shire

Regional Digital Project

The North East Regional Digital Platform is a ground-breaking, future focused online collaboration between seventeen destinations including Towong Shire and the regional tourism organisation,Tourism North East.

The project is focused on designing a cutting edge digital platform delivering destination tourism websites for a fraction of the cost through collaborative investment.  The return on investment for councils and tourism operators will be considerable, providing access to a world-wide market.

The project will deliver a new shared digital platform for the North East region from which eighteen new websites will be built.

All sites will deliver rich content, social media integration and be search engine optimised (SEO) to provide high rankings.

Local councils and resort management boards are key collaborators in this exciting project.

What does this mean?

Destination tourism websites will be rationalised and replaced with new sites. The sites to be built will be Rutherglen, Falls Creek, Mansfield/Mount Buller, Beechworth and King Valley, followed by Bright, Dinner Plain, Harrietville, Myrtleford, Mount Beauty, Benalla, Chiltern, Yackandandah, Corryong, Tallangatta, Wangaratta and Glenrowan. 

  • The new destination sites will seamlessly link with the regional 'Victoria’s High Country' site and both Tourism Victoria and Tourism Australia’s consumer sites providing operators with exceptional reach and value for money.
  • All of the new sites will be optimised for use on mobile phones and tablets.
  • The sites will deliver traveller focused websites that highlight experiences, destinations, itineraries and events and give strong local representation.
  • The sites will provide a strong platform for online marketing and many will offer real-time bookings and packaging opportunities.

The Need

There are fairly compelling statistics around the online space for tourism:

  • 75% of Australian internet users make purchases online;
  • Over 1/3 of all travel in Australia is booked online; and
  • By 2013, 41% of all travel related bookings in Australia and New Zealand will be online.

 The Process

For Towong Shire operators, the process will include operator training during 2014. This will be organised through the Visitor Information Centre in Corryong. Operators will be offered the opportunity to join the website and to create a listing which showcases their business. This listing is owned by the operator, who may alter their listing at any time from their own computer. Online bookings are an optional feature of the new websites which operators may utilise. For more information on this project and how you can be involved, please contact Council's Manager Economic Development on 02 6071 5100.

Last updated: 21 March 2014